This glossary is your go-to resource for understanding the unique features, tools, and terminology used across the Wonderkind platform. It provides straightforward definitions to help you navigate the product confidently.
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What is Account: The primary entity in the application representing a company or client. It stores organizational details like company name, address, and currency.
What is Workspace: A collaborative area within an account where teams can organize campaigns, projects, and assets. Workspaces help separate activities by project or team while maintaining clarity across the platform.
What is Job Library: A centralized repository where all job postings are stored after being imported via CSV, XML, or ATS. It allows for easy management, analysis, and ad creation across the platform.
What is Campaign: A structured initiative to promote job openings across multiple channels. The user sets objectives, budgets, and audiences while AI optimizes ad delivery.
What is Job Flow: The complete journey of a job posting from import to candidate application. Includes job analysis, ad creation, distribution, and capturing candidate leads.
What is Assets Library: A collection of creative resources like images, videos, and templates for job ads. It supports visually appealing campaigns and reinforces employer branding.
What is Job Lists: A job list is an automatically updated collection of all your live job postings used to create and manage targeted job ad campaigns.
What are Data Sources: Origins of job data, such as ATS integrations, CSV/XML uploads, or third-party job boards. The platform structures and analyzes this data for effective ad targeting.
What is Ad Copy: The textual content of job ads created or optimized by the application. Designed to highlight role details, responsibilities, and benefits to attract candidates.
What is Lead Form: Embedded forms that capture candidate information directly from job ads. Facilitates candidate applications and increases completion rates.
What is Logo: The employer’s brand image displayed on job advertisements. Reinforces company identity and builds credibility with candidates.
What are Minor Groups: Subcategories like skills, certifications, or experience levels for job postings. It enables refined targeting and personalization in ad campaigns.
What is Category: Classification of jobs by role type, industry, or function. This helps organize listings and supports targeted campaign strategies.
What are Automated Channels: Pre-configured platforms like Meta and Google, where job ads are automatically distributed. AI-driven targeting ensures efficient reach to suitable candidates.
What are Pre-Released Channels: Pre-Released Channels are beta advertising platforms like TikTok, Snapchat, Reddit, and Pinterest that let users run campaigns before full automation support is available.
What is a Profile: A profile is a set of data about a user or audience segment. It helps personalize marketing by describing user behavior and preferences.
What is a Dashboard: A Dashboard provides real-time performance insights and visualizations for users to monitor and optimize marketing campaigns.
What is Account Dashboard: It is a centralized interface where users manage their overall account activities, view summarized data, and gain visibility into campaign performance across workspaces.
What are Dynamic Campaign Insights: It offers AI-powered, real-time analysis and recommendations to help optimize ongoing campaigns and improve audience targeting.
What is Channel: Refers to the different marketing platforms and communication methods the platform uses to engage audiences, such as email, text, and advertising networks.
What is a Single Job Campaign: It promotes one specific job opening with targeted ads designed for that role only.
What is a Dynamic Job Campaign: It automatically promotes multiple jobs at once, using data-driven templates and personalized content to reach the right audience for each job.
What is Data Sync Frequency: It syncs data continuously in near real-time to keep marketing campaigns updated with the latest user behavior and consent signals.
What is an Objective: An objective defines the specific user action or result the campaign aims for, such as clicks, conversions, or completed applications.
What is an Attribution Model: It is a rule or method used to assign credit to different marketing interactions that lead to a conversion, helping understand which channels or actions are most effective.
What is an Image Overlay: An image overlay is a visual element placed on top of job ads or marketing creatives to highlight key job details like title, location, or salary, enhancing ad visibility and engagement.
What is Promote Jobs: It automatically turns your live job listings into targeted social media ads to reach the right candidates efficiently and at scale.
What is XML: XML (Extensible Markup Language) is a structured data format used for defining and transmitting job or campaign information.
What is CSV: CSV is a plain text format with comma-separated values used for bulk data import/export, such as job feeds or data conversions.