This guide will walk you through the essential steps of getting started with Wonderkind, from accepting your invite and setting up your account to creating workspaces, integrating job feeds, and preparing assets. You’ll then learn how to prioritize roles, launch campaigns, monitor real-time performance, and much more.

Accept Invite
Create Account
Workspace Creation
Prepare Social Media Platforms
Job Feed Integration
Assets Preparation
Job Prioritization
Campaign Setup & Launch
Publishing & Tracking
Insights & Optimization

Let’s get started 🚀

Accept Invite

Before setting up campaigns, log in to the platform using the invitation link (or direct credentials) from your onboarding manager. Once accepted, you’ll gain access to your account.

Your user role (e.g., recruiter, campaign manager, analyst) defines your access level and permissions.

TIP: Prepare access to all external accounts early, such as Meta Business Manager, ATS logins, or Amazon Ads (if seasonal campaigns are relevant). This prevents delays during campaign setup and launch.

Create Account

After signing in to your account, create your account by providing organizational details like company name, address, VAT, and currency; this data is applied across campaigns, billing, and reporting for consistency and compliance.

NOTE: For more information on how to create an account, refer to this document.

Workspace Creation

Set up a workspace to organize jobs, campaigns, and users within a defined scope. Workspaces help structure hiring initiatives by department, team, or project.

INFO: Creating separate workspaces for different hiring regions allowed faster tracking and campaign adjustments.

NOTE: For more information on how to create your workspace, refer to this document.

Prepare Social Media Platforms

Before launching campaigns, ensure that your social media platforms are properly set up and connected with Wonderkind. This enables automated deployment, tracking, and performance monitoring across all supported channels.

Platform	Requirement	Purpose
Meta (Facebook & Instagram)	Business Manager access	Enables ad creation and performance tracking.
LinkedIn	Company Page access	Required for running professional and B2B campaigns.
TikTok	Business Center ID	Allows Wonderkind to deploy and manage TikTok ads.
Snapchat	Public Profile ID	Connect your ad account for vertical video campaigns.
YouTube Shorts	Channel name & owner email	Links your YouTube account for short-form ad campaigns.
Reddit	Business Account	Enables community-based ad placements.
Pinterest	Ad Account access	Supports image-based and inspiration-driven campaigns.
X (Twitter)	Company Profile access	Required for campaign setup and ad delivery on X.

NOTE: For more information on how to set up your social media platforms, refer to this document.

Job Feed Integration

Integrate your ATS or upload an XML/CSV feed to make jobs available in the platform. A validated feed ensures accurate and current job listings.

The following fields must be included in your XML feed to ensure jobs are imported correctly within the platform.

Element	Description	Example
<title>	Job title only. Avoid adding type, location, or extra details.	<![CDATA[Sales Executive]]>
<referencenumber>	Unique ID for the job. Must stay the same once assigned.	<![CDATA[unique123131]]>
<url>	Link to the job description page	<![CDATA[examplesite.com/job123]]>
<company>	Company or brand name shown in results. Keep it simple and recognizable.	<![CDATA[ABC Hospital]]>
<location>	City or region where the job is based.	<![CDATA[Amsterdam]]>
<country>	Country of the job (ISO code).	<![CDATA[US]]>
<language>	Language of the job ad (ISO code).	<![CDATA[EN]]>

TIP: Validate your feed regularly to prevent missing or outdated roles.

NOTE: For more information on how to set up your XML feed, refer to this document

Asset Preparation

Upload or generate creative assets such as logos, images, videos, and ad copy. Assets are required to design campaigns and maintain brand consistency.

TIP: Use AI visuals or photo-to-video templates for quick campaign launches.

NOTE: For more information on the assets library, refer to this document

Job Prioritization

Create Job Lists to organize imported roles from your feed into logical groups for campaign use. Job Lists allow you to cluster similar jobs by department, location, or hiring priority so campaigns can target the right roles efficiently.

TIP: Use separate Job Lists for different hiring goals, such as Nursing Roles, Tech Openings, or Seasonal Jobs to simplify tracking and campaign setup.

NOTE: For more information on how to create and manage job lists, refer to this document.

Campaign Setup & Launch

Create campaigns by defining targeting, budget, and distribution channels. Campaigns connect job data and creative assets to reach the intended audience.

NOTE: For more information on how to set up and launch your campaign, refer to this document.

Key setup considerations:

Attributes	Description
Budgeting	daily vs. monthly allocation
Attribution window	(7-day click recommended)
Targeting	distinguish experienced vs. inexperienced candidates, add undesired profile exclusions
Personalization	Use dynamic job tags, localized language, and employer-brand visuals.

Publishing & Tracking

Publish campaigns after review and track their live performance. Monitor impressions, clicks, applications, and cost-per-lead in the dashboard.

NOTE: For more information on account dashboard metrics, refer to this document

Advanced Tracking Setup:

Attributes	Description
Pixels (Meta, LinkedIn) + Conversion API	Tracks user interactions and conversions across Meta and LinkedIn using pixel tracking and server-side Conversion API.
UTM parameters synced with ATS	Ensures campaign UTM parameters are passed into the Applicant Tracking System (ATS) for accurate source tracking.

Insights & Optimization

Analyze campaign results to identify top-performing jobs and creatives. Use insights to optimize targeting, scale budgets, and share reports with stakeholders.

NOTE: For more information on dynamic campaign insights, refer to this document