Assets are the creative building blocks of your campaigns: images, videos, ad copy, lead forms, and logos. Each advertising channel requires different types of assets. For example, TikTok needs vertical videos, while LinkedIn performs best with static images and professional ad copy.
With asset tagging, you upload a creative once and tag it (e.g., Profile: Nursing Assistants or Channel: Meta). These tags automatically make the asset available across all relevant campaigns, profiles, and channels, ensuring consistency, relevance, and scalability.
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Purpose of Asset Tagging
Asset tagging allows you to classify and organize content, ensuring the right assets are matched with the right jobs in programmatic campaigns.
Benefits | Description |
Relevance | Ensures the correct visuals appear for the correct roles in programmatic campaigns. |
Consistency | Maintains uniform branded content across all platforms. |
Efficiency | Eliminates the need to re-upload or manually match assets to campaigns. |
Tagging Levels
Tagging levels define how assets connect to job data in your XML feed or system. Each level increases precision and control.
1. Minor Group Level (O*NET-SOC)
Tag an asset with a minor group to apply it to all jobs within that group. Our AI segments jobs into minor groups, so a single tag can automatically match many related roles.
EXAMPLE: Tagging an image for “27-1020: Designers” ensures all Designer-related jobs (Fashion, Graphic, Industrial, etc.) use that image. |
2. Profile Level (O*NET-SOC)
Profiles are more granular; each minor group contains multiple job profiles. Use profile-level tagging to make ads more role-specific and visually relevant.
EXAMPLE: Within “27-1020: Designers”, the Fashion Designer and Industrial Designer profiles require different visuals. Profile-level tagging ensures fashion sketches appear for Fashion Designers and CAD renderings for Industrial Designers. |
3. Company Level
Tag assets with the exact company name as it appears in your XML feed to apply branded or employer-specific content. When a job from that company appears, the tagged asset is prioritized.
EXAMPLE: Tagging with “Wonderkind” ensures that only Wonderkind-branded visuals or logos appear in its campaigns. |
4. Category Level
If your XML feed doesn’t use O*NET-SOC codes, you can tag assets by Category instead. Tag the asset with the same category name as in your feed — the system will automatically match accordingly.
EXAMPLE: Feeds organized by internal categories (e.g., Healthcare, Technology, Retail) instead of O*NET job codes. |
5. Channel Level
Tag assets with a Channel (e.g., Meta, TikTok, LinkedIn, Google Display) to make sure they appear only in campaigns for that specific platform. This ensures that each channel receives assets in the correct format and tone.
EXAMPLE: “TikTok” makes the system only use vertical videos. “LinkedIn” ensures professional images and ad copy appear in B2B campaigns. |
6. Language Level
Tag assets by Language to automatically match creatives with multilingual job ads or campaigns. This ensures localized visuals, ad copy, and lead forms appear in the correct language version of your campaigns.
EXAMPLE: English — used for English job posts. Dutch — used for the same job in the Dutch campaign. |
NOTE: For more information on how to filter Assets, refer to this document. |
Asset Categories & Tagging Rules
This outlines how each asset type should be tagged and managed within the platform. Each asset has its own tagging logic and usage rules to ensure consistency, flexibility, and scalability across campaigns.
Images & Videos
Images and videos are the primary visuals in campaigns. Their tags determine which roles, companies, and channels they will appear in.
Action | Description |
Upload & Tagging | Upload your image or video and assign tags for channel, minor group, profile, and company. |
Multiple Groups | If an asset has 5 minor group tags, it will be used for all 5 groups automatically. |
Bulk Upload | You can upload multiple images at once, but each asset must be tagged individually. |
Editing Tags | Tags can be edited later (individually or in bulk) to adjust how the asset is used. |
NOTE: For more information on how to Add Images, refer to this document.
NOTE: For more information on how to Add Videos, refer to this document. |
Ad Copy
Ad copy is the written text that appears in your ads. It is not tied to a single campaign by default; instead, it becomes reusable across campaigns through tagging.
Action | Description |
Tagging | One piece of ad copy can be tagged to multiple profiles, companies, and channels. This ensures it automatically applies wherever those tags are used. |
Editing | Updates to tagged ad copy instantly apply across all profiles and campaigns linked to it; no need to re-upload. |
Unique Version | If you need a version tailored to a single profile, duplicate the copy and assign new tags. |
NOTE: For more information on how to Add Ad Copy, refer to this document. |
Lead Forms
Lead forms collect candidate or audience information directly from your ads. Instead of manually creating separate forms for each profile, you can tag a single lead form to make it reusable across campaigns and audiences.
Action | Description |
Tagging | Replaces the old “copy to profile” process. A single lead form can be tagged to multiple profiles, companies, or channels, and will be available across all connected campaigns. |
Editing | Any edits to a tagged lead form automatically update it everywhere it is used. |
Unique Version | If you need a form that’s unique to one profile or company, duplicate it and assign new tags. |
NOTE: For more information on how to Add Lead Forms, refer to this document. |
Logos
Logos represent the company’s brand identity and are mainly required for Display campaigns. They are stored as assets and tagged so they automatically connect to the right company without needing manual re-uploads.
Action | Description |
Tagging | Logos can only be tagged with a Company. They cannot be linked to profiles or channels. |
Usage | Primarily used in Google Display campaigns, but can also serve as a fallback asset in other placements where branding is needed. |
Case Sensitivity | Tagging is case-insensitive (e.g., Wonderkind = wonderkind). |
Default Behavior | If no company tag is applied, the logo becomes the default logo for all companies in your workspace. |
NOTE: For more information on how to Add Logos, refer to this document. |
EXAMPLE: A job in the XML feed has the company name “Wonderkind.” If a logo is tagged with “Wonderkind,” that logo will be used automatically. |
Channel-Specific Role of Assets
Each advertising channel has its own creative requirements. Tagging ensures that when you launch a campaign on a specific channel, the correct format is automatically selected and applied. This avoids mismatched content and saves time on manual adjustments.
Channel | Required Assets | How Tagging Helps |
Meta (Facebook/Instagram) | Images, videos, ad copy, lead forms | Tagging links assets to Meta campaigns, so the right mix of visuals and forms is available instantly. |
Google Display | Images, videos, logos | Logos tagged to a company are automatically pulled into Display ads, where branding is mandatory. |
Images, professional ad copy | Assets tagged for LinkedIn ensure campaigns use business-focused visuals and copy. | |
TikTok | Vertical videos | Tagging with “Channel: TikTok” ensures the system only delivers vertical-format content (e.g., 15s vertical video). |
INFO: If you tag a video with Channel: TikTok, it won’t accidentally appear in a LinkedIn campaign, keeping assets clean and channel-appropriate. |