Campaigns allow you to manage and optimize your job promotions across multiple channels. By tracking campaign performance, budget allocation, and approval status, you can ensure your recruitment marketing is effective and aligned with business goals.
The Campaign Overview Dashboard provides visibility into impressions, clicks, applications started, applied, and total spend, helping you monitor the entire candidate conversion funnel.
In this overview, we’ll cover:
Let’s get started 🚀
Step 1: Go to your Workspace, and you will navigate to the Job Library section of the interface.
Step 2: Click the Campaigns icon in the left-hand navigation menu.
You will be directed to the Campaigns Overview Dashboard, where you can see performance metrics such as impressions, clicks, applications started, applies, and spend.
Campaign Metrics
The top panel summarizes campaign performance. It highlights impressions, clicks, applications, and spend to show how candidates move through the funnel.
Metric | Description |
Impressions | Number of times your campaigns were displayed to candidates. |
Clicks | Number of candidate interactions (clicks on ads or job posts). |
Applications Started | How many candidates initiated the application process. |
Applies | Number of completed applications. |
Total Spend | Amount spent across all active campaigns in the last 30 days. |
Campaign Table
The campaign table provides details of each campaign. You can view status, budget, jobs, and channels to monitor and manage campaigns efficiently.
Field | Description |
Campaign Name | The name assigned to your campaign. |
Status | Indicates the campaign state (Draft, To Approve, Active, etc.). |
Channel Type | Whether the campaign uses automated or combined channels. |
Channels | Icons showing which platforms are used (Meta, Snapchat, TikTok, etc.). |
Jobs | Number of job postings linked to the campaign. |
Budget Amount | The daily or total budget allocated for the campaign. |
Budget Type | Defines whether the budget is daily or total. |
Spend | Amount already spent from the allocated budget. |
Impressions | How many times has the campaign been shown to candidates. |
Clicks | Number of clicks generated by the campaign. |
Results | The total outcomes achieved (based on campaign objective). |
CTR (Click-Through Rate) | Percentage of impressions that turned into clicks. |
CPM (Cost per 1,000 Impressions) | Average cost per thousand impressions. |
CPC (Cost per Click) | Average cost for each click generated. |
CPR (Cost per Result) | Average cost for each campaign objective achieved (lead, click, or apply). |
Campaign Objective | The main goal of the campaign (e.g., Lead form, Apply, Candidate click). |
Filter Campaigns
Easily narrow down and view specific campaigns based on chosen criteria, helping you manage and monitor campaigns more effectively.
Status
Filter campaigns based on their current progress and status, such as Draft, Active, or Stopped, to easily manage and track their lifecycle. Click on the Status tab and check the statuses from the dropdown list to see the campaigns associated with them.
Status Type | Description |
Draft | Campaign is still being created. You can freely edit all settings and details. |
To Approve | Campaign is ready but awaiting approval before going live. Only limited edits allowed. |
Deploying | Campaign settings are being pushed live across selected channels. Editing restricted. |
Reviewing | Campaign performance or content is under internal review. Minor edits only. |
Starting | Campaign is initializing across channels. Most settings are locked. |
Active | Campaign is live and running on selected channels. Only non-structural edits allowed (like budget). |
Paused | Campaign is temporarily stopped. You can resume or adjust limited settings. |
Stopped | Campaign has ended or been manually stopped. It cannot be restarted but can be duplicated to create a new one. |
Channel
Filter campaigns by the platforms they are running on, such as Meta, LinkedIn, or Google Display, to focus on specific advertising channels. Click on the Channel tab and select the platforms from the dropdown list to view campaigns using those channels.
Job List
Filter campaigns by the job lists they are associated with, helping you focus on specific job categories or roles. Click on the Job List tab and select the job lists from the dropdown to view campaigns linked to them.
Objective
Filter campaigns based on their targeted objectives, like Candidate Click, Candidate Conversion, or Lead Form, to optimize ad delivery and results. Click on the Objective tab and choose the objectives from the dropdown list to see campaigns aligned with them.
Search Campaign
Locate a specific campaign by entering its name in the search field.