Hiring great talent isn’t just about posting jobs, it’s about making every step of the journey count. From job upload to candidate conversion, each stage plays a vital role in attracting quality candidates.
That’s why we created The Road to Candidates: a clear, actionable framework to help you structure, optimize, and scale your social job advertising with Wonderkind's platform.
Here’s how to make each stage work harder for you:
🧩 Job Collection
Gather job content from all standard sources, including your ATS, using structured XML feeds.
⭐ Benefits
Improved brand visibility
Accurate location data
Performance-based ad delivery
Higher CTRs
✏ Implementation
Required fields: <title>, <company>, <location>, <reference>, <url>, <language>, <category>.
Smart ad copy: To drive attraction: <salary>, <benefits> To ensure quality: <education>, <experience>, <description>
Personalised content integration: <image>
Location targeting: <postal_code>, <street_address>, <country>
Programmatic budget control: <budget>
These fields allow for rich, personalized, and persuasive job ads.
🏆 Best Practice
Use an Advanced XML Feed to decrease your cost per hire. Visual, targeted, and clear job ads convert better—especially when personalized with logos, images, and benefits.
📚 Resources
🔍 Job Analysis
Analyze job data to extract requirements and automatically match them with the right candidate profiles.
⭐ Benefits
Perfect audience tagging
Automated audience segmentation
Job feed segmentation
✏ Implementation
Include key variables like <title>, <category>, and <description> for improved targeting.
🏆 Best Practice
A complete and accurate <description> is critical for matching the right audience and improving ad quality. Incomplete job info = lower-quality candidates.
📚 Resources
✍️ Content Creation
Generate high-ROI creative using Wonderkind’s AI, tailored to your job and audience.
⭐ Benefits
Higher engagement
Better quality candidates
Faster conversions
✏ Implementation Tips
Focus on these content pillars:
👀 Transparency: Add salary, perks, and hiring timelines.
🙌 Authenticity: Use real people, culture shots, and testimonials.
🔥 Actionability: Clear CTAs like “Apply Now” and urgency.
💞 Emotion: Create a story or narrative to form better connection with the candidates.
🧬 Relevance: Speak directly to motivations (growth, purpose).
🏢 Branding: Use company logos, colors, and overlays.
🏆 Best Practice
Content is the new targeting. Align tone of voice and visual style to speak directly to your ideal candidate.
📚 Resources
📣 Job Distribution
Automatically distribute job ads across the most relevant social platforms for Next-Gen talent.
⭐ Benefits
Always-on visibility
Scalable performance optimization
Job-level control
✏ Distribution Models
Programmatic Social Job Ads: Always-on, bulk distribution (100+ jobs).
Single Job Ads: Ideal for urgent or hard-to-fill roles.
Social Direct Apply: Streamlined apply flow for mobile-first users.
🏆 Best Practice
Use Programmatic as your backbone, and boost high-priority roles with Single Jobs or Social Direct Apply for extra impact.
📚 Resources
🎯 Talent Capture
Track and convert talent on optimized, trackable web pages that reflect today’s candidate expectations.
⭐ Benefits
Accurate attribution
Deeper funnel visibility
Better candidate quality
✏ Implementation Tips
Tracking: Use Meta’s Conversions API + pixel. Track multiple funnel stages.
Attribution: Align tracking windows (Meta vs. ATS) to avoid discrepancies.
Form Design: Make it mobile-first, <10 mins, and auto-filled where possible.
🏆 Best Practice
Set up conversion tracking for all funnel events—not just final application. Signals like “Start Application” and “Resume Upload” improve ad optimization.
📚 Resources
🙌🏻 Application Process
Make your apply flow:
Mobile-First: Optimized for phones, not just desktops.
Fast: Takes less than 10 minutes to complete.
Smart: Use auto-fill where possible to reduce friction.
Transparent: Share clear hiring timelines so candidates know what to expect.
Responsive: Follow up with applicants within 48 hours.
🚀 Final Thoughts
Every step on the road to quality candidates matters, from the job feed and creative, to ad distribution and conversion tracking. By following this structured playbook, you ensure that your recruitment campaigns are built for performance, scale, and results.
Need help getting started? Reach out to your Customer Success Manager or visit our Help Center.