Wonderkind’s targeting system helps you reach the right audience by using structured data points such as location, interests, and pre-defined automated profiles. Single Job Campaigns leverage Meta’s targeting options, while Dynamic Job Campaigns rely solely on content optimization.
As targeting options become more limited, accurate job data and relevant creative assets play a greater role in campaign performance.
In this documentation, we’ll walk you through:
Let’s get started 🚀
Targeting Overview
Wonderkind uses Meta’s advertising platform to reach candidates. Due to Meta’s reduced recruitment targeting options, Wonderkind has adapted this approach:
Campaign Type | Targeting Approach |
Single Job Campaigns | Targeting applied via Meta based on location and interests |
Dynamic Job Campaigns | No targeting applied; relies entirely on content optimization |
TIP: For Dynamic Job Campaigns, focus on compelling content rather than granular targeting. Strong visuals and clear job messaging drive performance. |
Targeting Data
Wonderkind targets users based on location and interests and other fields, while adhering to Meta’s anti-discrimination policies. These targeting attributes are typically configured during Single Job Campaign setup and can be represented in structured formats like XML for clarity and automation.
Attribute | Targeting Usage |
Location | Utilized for radius-based targeting |
Interests | Applied exclusively for Single Job Campaigns |
Age/Gender | Not utilized to comply with Meta’s policy |
<targeting>
<location>Amsterdam</location>
<interests>Sales, Business Strategy</interests>
<ageRange>25-45</ageRange>
<genderTargeting>false</genderTargeting>
<platform>Meta</platform>
</targeting>
INFO: Interest targeting is avoided in Dynamic Job Campaigns to prevent limiting job volume. |
Profiles in Targeting
In Single Job Campaigns, Wonderkind uses profiles to optimize targeting. A profile is a pre-defined set of targeting parameters based on platform data analysis.
Profile Feature | Description |
Audience Characteristics | Combines location, interests, and exclusions to define a target group |
Automation | Applies targeting settings automatically to match job requirements |
Efficiency | Improves reach and relevance without manual setup |
TIP: Use profiles to quickly launch campaigns with optimized targeting settings. |
Activate Smarter Campaigns
With an understanding of how campaign targeting works in Wonderkind, including automated profiles, you can now set up Single Job Campaigns accurately. Targeting helps ensure campaigns are focused, compliant, and aligned with performance objectives.
NOTE: To know how to create a campaign, refer to this document. |