Single Job Campaigns are designed to meet specific goals like building employer brand awareness, generating candidate clicks, and boosting candidate conversions. These campaigns focus on driving traffic to your job postings and can be quickly created for platforms like Facebook and Instagram. They can be effortlessly created across different channels like Facebook and Instagram using XML and our asset library.
By using job lists and asset library, Single Job Campaigns save time and ensure you reach 100% of job seekers with tailored, effective ads.
What are the different types of a Single Job Campaign?
➤ Candidate Click
This objective is designed to engage both active and passive job seekers, encouraging them to explore opportunities. By selecting this objective, you can drive relevant candidates to a specific vacancy page of your choice. The targeting is profile-specific, as defined by Wonderkind, with the ultimate goal of maximizing clicks on your ads.
The goal is to get as many clicks on your ads.
➤ Candidate conversion
Select this objective to direct candidates to your vacancy page and track their engagement. To enable this campaign type, a tracking pixel must be installed on the vacancy page to collect data on form completions. Without the pixel, this campaign cannot be activated. Targeting is profile-specific and defined by Wonderkind.
The goal is to get as many conversions on your ads.
What is the purpose of a Single Job Campaign?
Single Job Campaigns are designed to attract qualified job seekers to your vacancy pages, enhance engagement, and increase application rates. These campaigns are both efficient and highly effective in generating interest from potential candidates. By utilizing Candidate Conversion Campaigns, you can further optimize performance by tracking form submissions, providing valuable insights to measure the success of your campaign.
What are the benefits of a Single Job Campaign?
Time-saving: Single job campaigns streamline the process of deploying campaigns, allowing for quick and efficient setup.
Maximum reach: By reaching 100% of job seekers, Single Job Campaigns ensure broad exposure for your vacancies.
Targeted traffic: These campaigns effectively drive relevant candidates to specific vacancy pages.
Improved conversions: Candidate conversion campaigns focus on capturing candidates on the vacancy page, leading to higher conversion rates.
Customization options: Partners have control over ad copy, images, and tracking pixels, enabling tailored campaigns.
What are the requirements of a Single Job Campaign?
➤ Facebook and Instagram page access.
➤ Assets
➢ Images
➢ Ad Copy
➤ XML
➢ Job list created with Single Job Campaign purpose and budget.
➤ Pixel Implementation (Candidate Conversion).
What is the checklist of a Single Job Campaign?
Job lists: A job list must be created and associated with the single job campaigns, providing the necessary information, including a budget and runtime.
Assets and variables: Campaign assets and variables are automatically populated based on the job list and associated information.
Tracking pixel: For candidate conversion campaigns, a tracking pixel needs to be placed on the vacancy page to track form submissions and gather conversion data.
XML: Single campaigns utilize XML for campaign creation and automated deployment across different channels.