This guide explains how to create a dynamic job campaign to promote job vacancies and attract potential candidates effectively.
Introduction
Dynamic Job Campaign is a powerful advertising solution designed to help companies efficiently promote their job openings to an audience. The jobs are dynamically displayed to relevant job candidates and the jobs where we can reach the lowest cost will receive the most budget. By utilizing the power of localization, it ensures that each candidate is exposed to job opportunities in their specific area. By following this comprehensive step-by-step guide, you will be able to create a dynamic jobs campaign easily.
Campaign Creation Checklist
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Setup
With a few simple steps, you can set up your campaign and customize it according to your preferences.
To create your campaign, click on "Create New" in the Campaigns tab.
Select the job list
Select the job list for dynamic campaigns that includes the jobs you want to promote.
Name Your Campaign
Provide a descriptive and recognizable name for your campaign to help you identify and manage it easily. You can also use tags for company, job title, and reference number (recommended).
Select Campaign Goal
You have three options: "Candidate click","Start Apply" and "Apply".
Select "Candidate click" if you want the application measurement to begin upon the clicks.
Select "Start Apply" if you want the application measurement to begin upon clicking the "Apply Now" button on the vacancy page.
Select "Apply" if you consider the application finalized upon completion.
❗ Keep in mind that if you selected the purpose as Dynamic job campaigns when creating your job list, the settings will appear only for Dynamic ads.
Set Budget
Select your budget for your campaign.
The daily budget allows you to set your average spend per day while the lifetime budget determines your total spend across the campaign duration. If you'd like to use the daily budget, you can calculate the minimum daily budget based on the average Cost Per Acquisition (CPA) or Cost Per Soft Apply (CPSA) for the target profile in the relevant country.
If targeting multiple profiles, use the profile with the highest CPA for your calculation.
Your daily budget plays a key role in achieving your campaign goals, whether focused on CPA or CPSA.
Setting the right daily budget ensures you maximize the effectiveness of your ad spend.
To find your minimum daily budget, consider both your CPA and CPSA objectives. Use this simple formula to calculate your minimum daily budget:
Minimum Daily Budget = Maximum (CPA, CPSA) * 50 / 7 days
This formula ensures that you allocate sufficient budget to meet your goals, whether you're focused on acquiring customers (CPA) or generating soft applications (CPSA).
You can also use our simple budget calculator by clicking below.
The Significance of Your Daily Budget
Your daily budget plays a crucial role in your campaign's performance, particularly during the learning phase.
Advertising platform algorithms rely on sufficient data during this phase to optimize your campaigns effectively.
A well-calculated daily budget ensures the algorithms receive the data and signals needed for optimal performance.
An insufficient budget can hinder campaign traction, limiting your ability to reach your target audience efficiently.
Improper budgeting may lead to inefficient spending and subpar results.
Setting the right daily budget enables your campaigns to learn, adapt, and improve over time, delivering better outcomes.
Don't Go Below €5!
While the formula helps calculate your minimum daily budget based on your goals, remember that your budget should never fall below €5. This minimum threshold ensures your campaigns have a reasonable daily allowance to work with.
Select Social Media Platforms
Choose the social media platforms on which you want to advertise your job vacancies. To complete this process, you need to have a Facebook page connected to the account.
Advanced Settings
The Highest Volume Strategy optimizes campaigns to achieve the most results within your budget, ensuring maximum exposure for job vacancies.
This strategy is highly recommended as the default approach for your campaigns.
Alternative strategies should only be considered if the campaign's performance is below expectations.
Be mindful that these alternative strategies can impact the budget spent, often creating limitations.
Alternative strategies should not be implemented immediately but used as a last resort to improve performance.
Cost Cap: Choose this strategy to set a maximum amount for your campaign spending, ensuring you stay within your budget.
This approach helps optimize ad performance while maintaining financial control.
The cap value must be higher than €1 to be effective.
It is recommended to set the cap between €10 and €40 for optimal results.
Bid Cap: Select this strategy to set a maximum amount you’re willing to pay for each click or engagement on your job ad.
Determine a bid cap that balances cost control with campaign effectiveness.
Ensure the cap value is higher than €1 for the strategy to work effectively.
It is recommended to set the bid cap between €10 and €40 for optimal results.
Preview
Click "Next" and proceed to the preview page, where you can review and verify the settings you have selected in the previous steps.
Use this page to preview how your ad will appear to potential candidates.Review all the details carefully, including:
Campaign settings
Bid and cost caps
Selected social media platforms
Make any necessary adjustments to ensure accuracy and alignment with your goals.
Confirm the settings and preview before launching your dynamic job campaign.
Once satisfied, finalize and launch your campaign.
Let’s get started with getting the candidates in! 🚀