Ad Copy
An Ad copy is the words you see in an ad. It’s what tells you about a product or service and tries to make you interested. The goal is to get you to do something, like click a button, buy something, or sign up. Good ad copies are simple, clear, and make you want to take action.
Why an Ad copy
Grabs Attention: An ad copy helps catch people’s eye so they notice your ad.
Explains Your Offer: It tells people what you’re selling or offering in a simple way.
Gets People to Act: A good ad copy makes people want to click, buy, or sign up.
Brings in Customers: Without it, people might ignore your ad, and you’ll miss out on customers.
Dynamic Tags
Dynamic tags are special placeholders used in ads, emails, or websites that automatically change based on the audience or situation. They make content more personal and relevant.
For example:
If someone searches for "software engineer jobs," the ad might show:
Top Software Engineer Positions in [Viewer's City]If another person looks for "marketing roles," the same ad changes to:
Exciting Marketing Opportunities in [Viewer's City]For a person in New York, it might say:
Tech Jobs with Competitive Salaries in New YorkWhile for someone in London, it changes to:
High-Paying Tech Roles in London
Dynamic tags help make your ads feel more personal and relevant, so people are more likely to click.
How Wonderkind uses Dynamic tags
Dynamic Tags Customize the Ad Copy: Ad copies are the text of the ad, and dynamic tags add specific details to make them more relevant.
For example, The ad copy [Job Title] Needed at [Company] in [Location] could dynamically fill in the blanks based on the viewer's profile or search history. Eg:
Software Developer Needed at Google in San Francisco
Marketing Manager Needed at Amazon in Seattle
Data Analyst Needed at Microsoft in Boston
Improves Relevance: By using dynamic tags, the ad copy speaks directly to the user’s needs or location, increasing the chances of engagement.
Saves Time: Instead of writing separate ad copies for each audience, dynamic tags let you create one flexible copy that adapts to different users automatically.
This combination makes ads more personal and effective.