The Account Dashboard offers a comprehensive view of your campaign performance, allowing you to monitor key metrics, track candidate activity, and evaluate cost efficiency across all channels.
By regularly reviewing the Dashboard, you can measure campaign effectiveness, benchmark performance against industry standards, and uncover opportunities to enhance your recruitment strategy.
In this documentation, we’ll walk you through:
Let’s get started 🚀
Step 1: Log in to your account and navigate to the workspace.
Step 2: Click on the Dashboard icon from the left sidebar.
You will be navigated to the Account Dashboard of the selected account.
Key Metrics
View essential campaign metrics to evaluate performance, engagement, and reach.
Metric | Description |
Impressions | Total times ads were displayed. Indicates reach and visibility. |
Clicks | Number of users interacting with your ads. Indicates engagement. |
Budget Spent | Total amount spent during the selected period. |
Active Jobs | Number of job postings currently active. |
Started Applications | Candidates who began the application process. |
Applications | Number of completed applications submitted. |
Leads | Total number of leads generated. |
INFO: Click Download results to export your Dashboard data for offline analysis or reporting. The downloaded file includes key campaign metrics based on your selected filters.
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Candidate Trends
Analyze candidate activity over time to understand application patterns and engagement.
Metric | Description |
Started Applications | Initial engagement with job postings. |
Applications | Completed submissions. Indicates conversion efficiency. |
Leads | Leads generated over time. |
Benchmark & Cost Analysis
Compare campaign costs and efficiency against industry benchmarks for optimization.
Metric | Description |
Cost per Click (CPC) | Average cost for each ad click. |
Cost per Applicant (CPA) | Average cost for each completed application. |
Cost per Started Apply (CPSA) | Average cost for each candidate starting an application. |
Cost per Lead (CPL) | Average cost for generating a lead. |
Using Filters
Customize the Dashboard view by date, workspace, channel, or metrics to focus on specific data.
Step 1: Click on the Date Filter to choose the time period for which you want to view campaign performance data.
Step 2: Select the Workspace to view data specific to a particular account or campaign group.
Step 3: Choose the Channel to filter performance insights based on the selected advertising platform.
After reviewing the account metrics, click Download Results to export either specific section data or the complete Dashboard report based on your selected filters.