The Dynamic Ads Insights Dashboard provides a clear view of your recruitment ad performance, helping you understand how your budget is being spent, which roles are getting attention, and where there’s room to improve.
By regularly reviewing the Dashboard, you can make data-driven decisions, optimize campaigns, and ensure your recruitment ads reach the right candidates efficiently.
In this documentation, we’ll walk you through:
Let’s get started 🚀
Step 1: Log in to your account and navigate to the workspace.
Step 2: Click on the Dashboard icon from the left sidebar.
Step 3: Click on the Dynamic Campaign Insights tab.
Key Metrics
Monitor essential campaign metrics to evaluate performance, reach, and engagement.
Metric | Description |
Total Spend | Total budget spent across selected filters. Helps track investment per campaign. |
Active Jobs on Meta | Number of jobs receiving ad spend during the selected period. |
Average Spend per Job | Average budget allocated per job. Low spend may reduce visibility. Recommended: €3–5 per job/day. |
Active Locations | Geographical areas where ads are running. Helps identify coverage gaps. |
Active Job Profiles | Types of roles receiving ad spend. Useful for spotting underperforming job types. |
INFO: Click Download results to export your Dashboard data for offline analysis or reporting. The downloaded file includes key campaign metrics based on your selected filters.
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Candidate & Job Trends
Analyze how your ads are engaging potential candidates over time.
Metric | Description |
Started Applications | Candidates who began the application process. |
Applications | Completed applications submitted by candidates. |
Leads | Total leads generated through ads. |
Budget & Spend Analysis
Dive deeper into how your budget is allocated and whether it aligns with your priorities.
Metric | Description |
Top 5 Job Titles by Spend | Job titles consume the largest share of your ad budget. Helps catch unintentional over-prioritization. |
Aggregated Job Title Stats | Frequency of identical job titles across campaigns. Repeating titles too often may reduce ad variety and performance. |
Location & Profile Breakdown | Shows budget distribution by job type and location. Ensures alignment with business priorities. |
Performance Metrics: Engagement
Measure how candidates interact with your ads and website.
Metric | Description |
CTR – All Clicks | Includes all ad interactions (video watches, likes, clicks to profile, image zoom, ad text expansion, website visits). Measures overall ad appeal. |
CTR – Link Clicks | Focuses only on clicks leading to your website. Indicates meaningful engagement. |
CTR Drop | Difference between All Clicks and Link Clicks. Highlights drop-off between initial engagement and website visits. |
CTR & CPC Trends | Tracks engagement and cost over time (7–14 days). Useful for evaluating the impact of content updates or strategy changes. |
Using Filters
Customize the Dashboard view by date, workspace, channel, or metrics to focus on specific data.
Step 1: Click on the Date Filter to choose the time period for which you want to view campaign performance data.
Step 2: Click on the Profile Filter to view metrics for a specific job role or profile.
Step 3: Use the Job Location Filter to narrow insights to particular cities or regions.
Step 4: Select the Campaign Name Filter to focus on data from a specific campaign.
After reviewing the account metrics, click Download Results to export either specific section data or the complete Dashboard report based on your selected filters.