Understanding Your Dynamic Ads Performance
When you are investing time and budget into recruitment advertising, it is important to know what’s working and what’s not. That’s where our Dynamic Ads Insights Dashboard comes in.
Whether you're tracking reach, engagement, or conversions, the Insights Dashboard gives you the clarity you need to make data-driven decisions for better hiring outcomes. It helps you understand exactly where your budget is going, how your ads are engaging with potential candidates, and where there’s room to optimize.
🩺 Think of it as a campaign health check, offering a detailed view of how your job ads are performing across your advertising channels.
Navigating and Filtering Your Data
The Dynamic Ads Insights Dashboard is built for flexibility, so you can zoom in on the data that matters most to you. Whether you are managing multiple campaigns, workspaces, or job locations, here’s how you can tailor your view:
Select a custom date range
Select a custom date range
Look at performance for a specific day, week, month, or even an entire quarter, whatever helps you spot trends and compare results.
Filter by workspace
Filter by workspace
If you are working across multiple accounts or brands, you can easily switch between workspaces to focus on one at a time.
Drill down into specific campaigns
Drill down into specific campaigns
Get a closer look at how individual campaigns are performing. This is useful for evaluating creative strategies, targeting, or budget allocation.
Narrow in on job profile or location
Narrow in on job profile or location
Want to know how a job is performing in a specific city? Or how a particular role is attracting attention across channels? Filter by job title or location to assess reach and engagement where it matters most.
🤩 These filters make it easy to diagnose campaign strengths, spot underperformers, and make more targeted improvements.
High-Level Performance Overview
At the top of your Insights Dashboard, you will find a snapshot of your overall campaign health. Here's what each metric tells you:
Total Spend
See how much budget has been spent across your selected filters. This gives you a clear idea of your investment during the chosen time frame.
Active Jobs on Meta
This shows how many jobs received at least some ad spend (even as little as €0.01) on the days you’ve selected. It’s a great way to confirm which jobs are actively being promoted.
Average Spend per Job
This metric helps you understand how your budget is being distributed.
💡 If you have a lot of active jobs but a relatively small budget, some roles may not be getting enough visibility. For optimal reach, we recommend allocating €3–5 per job per day.
Active Locations & Active Job Profiles
These show where your ad spend is going geographically and which types of roles are getting attention. It’s especially helpful for spotting coverage gaps.
📈 If you notice certain high-priority locations or job profiles aren’t getting any traction, consider launching a separate, dedicated campaign to boost visibility in those areas.
Deeper Insights: Where Your Budget Goes
Beyond the high-level overview, the dashboard also gives you a detailed look into how your budget is distributed, and whether it’s aligned with your priorities.
Top 5 Job Titles by Spend
Top 5 Job Titles by Spend
A simple chart that shows which five job titles are consuming the largest share of your ad budget. | 🔍 Key Awareness:
Sometimes, roles you didn’t intend to prioritise may be getting a disproportionate amount of spend. This view helps catch that early. 📊 Aggregated Job Title Stats:
This section helps you see how frequently the same job title is used across different jobs. |
💡 Best Practice:
Repeating the exact same job title too frequently—especially across locations—can reduce ad variety and impact. Try diversifying your titles to better capture audience interest.
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Combination of Location and ProfileThis breakdown pairs job roles with locations, helping you understand exactly where your spend is going—and whether it matches your business needs. |
✅ Real-World Example:
Suppose your top client in Amsterdam is urgently hiring warehouse workers. If your dashboard shows most of Amsterdam's budget is being spent on nurses, that’s a clear misalignment.
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💡 Strategic Actions You Can Take:
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These insights are presented using intuitive distribution and donut charts, making it easy to spot which job titles, locations, or combinations are driving spend, and where adjustments are needed.
Performance Metrics: Understanding User Engagement
It’s not just about how many people see your ads—it’s about how they interact with them. This section of the dashboard helps you assess the quality of engagement your campaigns are generating.
👉🏻 CTR of All Clicks (Click-Through Rate of All Clicks)
This metric shows how appealing your ad is at first glance. It includes all types of user interactions, such as:
Watching a video
Liking or commenting
Clicking your company profile
Zooming in on an image
Expanding the ad text
Crucially, it also includes clicks that take users to your website.
👉🏻 CTR of Link Clicks (Click-Through Rate of Link Clicks)
This metric focuses only on clicks that lead users directly to your website. It’s a strong indicator of meaningful engagement—users who are likely to convert or apply.
👉🏻 CTR Drop (Click-Through Rate Drop)
This is the difference between All Clicks and Link Clicks.
📉 Example
📉 Example
If your ad has a 2% All Click CTR but only a 0.7% Link Click CTR, you’re seeing a ~60% CTR drop.
🔍 What It Means
🔍 What It Means
A significant drop (over 50%) may suggest that while your ad is getting attention, something is stopping users from clicking through. Maybe the call to action isn’t clear, or the visual elements aren’t aligned with expectations.
❗️Is it always bad?
❗️Is it always bad?
Not necessarily. If the ad itself is highly informative, users may get what they need without clicking. But it’s still worth a closer look, especially on high-priority roles.
✅ Actionable Step
✅ Actionable Step
Use the dashboard to identify jobs with high CTR drops by reference number. Investigate the ad creative or messaging to see where improvements can be made.
👉🏻 CTR Trends and CPC Trends
These charts track changes in your engagement and cost over time (usually 7 or 14 days).
🔄 Why it matters:
If you’ve updated your ad content or strategy, check these trends 3–5 days later to measure the impact. Did your CTR go up? Is your CPC improving? Use this data to decide whether to continue, adjust, or roll back your changes.