This guide will help you navigate and utilize the Dashboard to get a comprehensive view of your campaign performance, including key metrics and benchmarks.
It also applies to users with access to the Meta Dashboard feature, which provides insights into campaign performance using Meta data.
Introduction
Many users struggle with understanding their campaign performance due to the lack of a comprehensive overview of account activities, including spending and effectiveness. This makes it difficult to determine whether their campaigns are successful or require adjustments.
Our Dashboard offers a clear view of your campaign performance. By displaying key account metrics and comparing them to our benchmarks, you can quickly assess your campaign's success and make informed decisions to optimize your efforts.
Accessing the Dashboard
Log in to your account.
Navigate to your Account.
Click on the Dashboard icon to open the Dashboard interface.
Adjusting the Date Filter
Click on the Date Filter option.
Select the desired date range to view data for that specific period.
This feature allows you to customize the data displayed, helping you focus on recent performance or long-term trends. For example, you can view your account spend for the last month or the total number of candidates generated in the last two weeks.
Overall Statistics
In this section, you can view collective data for your campaigns within the selected date range. The metrics include:
Impressions: Total number of times your ads were displayed.
Clicks: Total number of link clicks on your ads.
Budget Spent: Total amount of money spent on your campaigns.
Active Jobs: Number of job postings currently active.
Started Applications: Number of applications that were started.
Applications: Number of finalized applications.
Leads: Total number of leads generated.
💡 How to Use This Information:
By analyzing these trends, you can identify when your ads were most effective and when you might need to update your content to improve engagement. such as:
Evaluate Reach: Determine the visibility of your ads by examining impressions.
Measure Engagement: Assess how many users are interacting with your ads through clicks.
Monitor Spend: Track your budget utilization to ensure cost-effective advertising.
Track Job Activity: Monitor active job postings and applications to gauge interest and engagement.
Analyzing Candidate Trends
This part of the Dashboard shows trends for:
Started Applications: Reflects the initial engagement with your job postings.
Applications: Indicates the completion rate of applications.
Leads: Shows the number of leads generated over time.
💡 How to Use This Information:
Identify Peak Times: Recognize when your ads are most effective.
Optimize Content: Identify when application numbers are decreasing, indicating a need to refresh your ad content or targeting strategies.
Using Benchmarks and Goal Trends
This section includes:
Cost per Click (CPC): This shows the average cost of each click on your ads.
Cost per Applicant (CPA): Indicates the average cost of each application.
Cost per Started Apply (CPSA): Reflects the cost of users starting an application.
Cost per Lead (CPL): Shows the average cost of generating a lead.
How to Use This Information:
Cost Efficiency: Determine if your campaign costs are below or above industry benchmarks.
Budget Allocation: Identify areas where you can reduce costs or where you might need to invest more for better performance.
Outcome
By following these steps, you will be able to:
Access and navigate the Dashboard.
Understand and analyze key campaign metrics.
Compare your performance against industry benchmarks.
Make informed decisions to optimize your campaigns.
📝To download results, click on the three dots located at the top-right corner of each section.
🔍 For more tips on improving your campaign performance, check out these articles.