Wondering if you can change the assets in the asset library while your campaign is live? The answer depends on the objective of your campaign. Continue reading to learn how changing an asset works for the different objectives.
Dynamic Job Campaigns
When you update assets (e.g. images, ad copy, etc.) in the asset library for a Dynamic Job Campaign, the new assets will take effect for new jobs coming from the data source. This ensures that future job posts align with the updated content. However, the change will not retroactively affect jobs that are already live.
Single Job Campaigns
For a Single Job Campaign, updating the assets in the asset library will directly impact the campaign, including the jobs that are currently live. The new assets will replace the existing ones in your live campaign, ensuring consistency across all active ads.
Key Points
Dynamic Job Campaigns: Asset updates affect new jobs only.
Single Job Campaigns: Asset updates affect both live and future campaigns.
By understanding these nuances, you can make informed decisions about when and how to update your content for ongoing campaigns.