Add a headline of up to 30 characters and a description of up to 90 characters.

You will need to upload both a landscape and a square image.

You can upload a square image and the platform will re-size the image to a landscape image, by cutting off equal parts from the image top and image bottom.

Upload the logo that will appear in the ads, ensuring that it meets the following size and format specifications.

In the Ad Copy section, you'll find the ‘Add New’ tab on the right side. Click on this tab to proceed.

After clicking 'Add New,' you'll see the 'Audience Preference' section, where you can select your desired Channel(s). In the Channel selection, you'll find different options - choose Google Display to create Google Display Ads.

Next, you'll select the Tone of Voice for your content, with options for Formal and Informal. Formal will generate text with a polished, professional tone, while Informal will create a more casual and conversational style.

Scroll down to the Tagging Options section to assign the asset to the campaign. If you wish to use the current asset across all campaigns, select ‘Use this asset for all campaigns'.

The tagging of the logo operates on a company level, to make it clear any company name that contains this tag will use the logo uploaded.

You can assign multiple company tags. Moreover, if you leave the company field empty, we'll use a default logo for all your Google campaigns, regardless of the company.