📘 To upload assets for Google Display follow these steps:
Headline & Description:
Add a headline of up to 30 characters and a description of up to 90 characters.
📝 If either the headline or the description surpasses the character limit, an error message will prompt you to adjust the length.
Image:
You will need to upload both a landscape and a square image.
You can upload a square image and the platform will re-size the image to a landscape image, by cutting off equal parts from the image top and image bottom.
Image type | Format |
Landscape image (1.91:1) |
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Square image (1:1) |
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Logo:
Upload the logo that will appear in the ads, ensuring that it meets the following size and format specifications.
Logo type | Format |
Landscape logo (4:1) |
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Square logo (1:1) |
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💡 How to assign assets to Google
In the process of assigning assets to Google, just as with minor group and profiles, channels are also defined as tags. This allows you to associate a channel with a specific description.
For instance, you can assign a description to be used on both Facebook and Instagram, as well as Google. Alternatively, you can create a description solely for Google.
📝 This applies equally to images, headlines, and descriptions.
Company tag
The tagging of the logo operates on a company level, to make it clear any company name that contains this tag will use the logo uploaded.
🔍 The company name is sourced from the XML.
You can assign multiple company tags. Moreover, if you leave the company field empty, we'll use a default logo for all your Google campaigns, regardless of the company.
❗️ The name on the tag is not case sensitive, meaning there is no distinction between ‘Adidas’ and ‘adidas’.
Great news! You're all set and now you can dive into creating your Google campaign!🚀
🔍 Just a friendly reminder before you dive in. Take a moment to tick off the following checklist:
To upload at least: |
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