Pre-released channels requirements | Wonderkind Help Center

Key Information regarding Pre-Released Channels

Commitment

You must commit to running a minimum of 10 campaigns per channel within a span of 3 months to enable access to pre-released channels.

Deployment

Campaigns on pre-released channels will be activated following a brief processing period. You will initiate the campaign creation process within our tool.

Channel Requirements

Each channel has unique requirements for campaign activation. While we strive to accommodate these requirements, you should anticipate potential adjustments needed for campaigns to go live. You can make further edits directly within the ads manager interface.

Preview Availability

There's no in-tool preview feature available for campaigns. You can only preview campaigns within the respective ads manager interface.

Performance Monitoring

Due to the lack of direct integration, performance statistics won't be displayed within our tool. You can access campaign performance metrics exclusively within the ads manager interface of the relevant channel.

Campaign Management

You are encouraged to stop campaigns directly through the ads manager for prompt action. Alternatively, you can contact your assigned Partner Success Manager for assistance if urgency isn't a concern.

Channel requirements

Overview

Social Channels	Objectives	Content type	Minimum budget	Social page required?
LinkedIn	✓ Clicks ✓ Lead Form	✓ Images ✓ Videos ✓ Ad copy	→ $10 /day → €10 /day → £10 /day	Yes
Pinterest	✓ Clicks 𐄂 Lead Form	✓ Images ✓ Videos ✓ Ad copy	-	No
Reddit	✓ Clicks 𐄂 Lead Form	✓ Images ✓ Videos ✓ Ad copy	→ $5 /day → €5 /day → £5 /day	No
Snapchat	✓ Clicks ✓ Lead Form	✓ Images ✓ Videos 𐄂 Ad copy	→ $5 /day → €5 /day → £5 /day	No
TikTok	✓ Clicks ✓ Lead Form	𐄂 Images ✓ Videos 𐄂 Ad copy	→ $20 /day → €20 /day → £20 /day	No
X	✓ Clicks 𐄂 Lead Form	✓ Images ✓ Videos ✓ Ad copy	-	Yes
YouTube Shorts	✓ Clicks 𐄂 Lead Form	𐄂 Images ✓ Videos 𐄂 Ad copy	-	No

Objective	Content type	Minimum budget	Social page required?
✓ Clicks ✓ Lead Form	✓ Images ✓ Videos ✓ Ad copy	→ $10 /day → €10 /day → £10 /day	Yes - You must have a LinkedIn Company page to run ads. Learn more.

Ad copy	Video	Lead Form
▪︎Max. headline: 200 characters ▪︎Max. message: 600 characters ▪︎Max. link description: 300 characters	▪︎Max. time: up to 30 mins ▪︎Min. px 360 x 360 up to 1920 x 1920 px. ▪︎Ratio: 9:16 and 16:9 or 1:1 ▪︎Format: .mp4 (H.264encoded) ▪︎Size: up to 200 MB	▪︎No head image. ▪︎Max. headline: 60 characters ▪︎Max. description: 160 characters ▪︎Pre-filled and custom questions ▪︎"Thank-you" screen.

Images

▪︎Format: JPG, PNG, GIF

▪︎Ratio: Not specified

▪︎Min. size: 360 x 360 px

▪︎Max. size: 1920 x 1920 px

▪︎Max. file size: 5MB

Objective	Content type	Minimum budget	Social page required?
✓ Clicks 𐄂 Lead Form	✓ Images ✓ Videos ✓ Ad copy	-	No – You don’t need a dedicated social page.

Ad copy	Images	Video
▪︎Max. headline: 70 characters ▪︎Max. message: 280 characters	▪︎Format: PNG, JPEG ▪︎Ratio: 1.91:1 or 1:1 ▪︎Min. size: 800 x 418 px and 800 x 800 pixels ▪︎Max. file size: 3MB	▪︎Ratio: 16:9 and 1:1. ▪︎Max. file size: 1GB ▪︎Format: MP4 or MOV. ▪︎Max time: 2 minutes and 20 seconds.

Objective	Content type	Minimum budget	Social page required?
✓ Clicks 𐄂 Lead Form	✓ Images ✓ Videos ✓ Ad copy	→ $5 /day → €5 /day → £5 /day	No – You don’t need a dedicated social page.

Ad copy	Images	Video
Max. message: 300 characters	▪︎Format: JPG, PNG, GIF ▪︎Ratio: Not specified ▪︎Max. file size: 3MB	▪︎Headline: 300 characters ▪︎Format: MP4, MOV ▪︎Max. file size: 1GB ▪︎Ratio: 1:1 square; 4:5 vertical; 4:3 classic; 16:9 full landscape ▪︎Max. length: 15 minutes

Snapchat

Objective	Content type	Minimum budget	Social page required?
✓ Clicks ✓ Lead Form	✓ Images ✓ Videos 𐄂 Ad copy	→ $5 /day → €5 /day → £5 /day	No – You don’t need a dedicated social profile.

Ad copy	Video	Lead Form
Max. headline: 34 characters	▪︎Format: .mp4, .mov, .mpeg, or .avi. ▪︎File Size: 500 MB. ▪︎Max time: 5s-60s. ▪︎Ratio: Horizontal(16:9) / Square(1:1) / Vertical(9:16)	▪︎Form head image. ▪︎Max. headline: 60 characters ▪︎Max. description: no indicated limit ▪︎Pre-filled and custom questions ▪︎"Thank-you" screen.

Images

▪︎Format: JPEG, PNG

▪︎Min. size: 1080 x 1920px
▪︎Ratio: 9:16
▪︎When uploading an image that is not 1080x1920 we have the ability in UI to crop it to meet the specifications.
▪︎Max. file size: 5MB
▪︎Image will be converted into a 5-second video.

TikTok

Objective	Content type	Minimum budget	Social page required?
✓ Clicks ✓ Lead Form	𐄂 Images ✓ Videos 𐄂 Ad copy	→ $20 /day → €20 /day → £20 /day	No – You don’t need a dedicated social profile.

Ad copy	Video	Lead Form
Max headline: 100 characters	▪︎Format: .mp4, .mov, .mpeg, or .avi. ▪︎File Size: 500 MB. ▪︎Max. time: 5s-60s. ▪︎Ratio: Horizontal(16:9) / Square(1:1) / Vertical(9:16)	▪︎Form head image. ▪︎Max. headline: 60 characters ▪︎Max. description: no indicated limit ▪︎Pre-filled and custom questions ▪︎"Thank-you" screen.

X (Twitter)

Objective	Content type	Minimum budget	Social page required?
✓ Clicks 𐄂 Lead Form	✓ Images ✓ Videos ✓ Ad copy	-	Yes - You must have an X company page/profile to run ads. Learn more.

Ad copy	Images	Video
▪︎Max. headline: 70 characters ▪︎Max. message: 280 characters	▪︎Format: PNG, JPEG ▪︎Ratio: 1.91:1 or 1:1 ▪︎Min. size 800 x 418 and 800 x 800 pixels ▪︎Max. file size: 3MB	▪︎Ratio: 16:9 and 1:1. ▪︎Max. file size: 1GB ▪︎Format: MP4 or MOV. ▪︎Max. time: 2 minutes and 20 seconds.

YouTube Shorts

Objective	Content type	Minimum budget	Social page required?
✓ Clicks 𐄂 Lead Form	𐄂 Images ✓ Videos 𐄂 Ad copy	-	No - A YouTube channel is not required but it is recommended for running campaigns.

Ad copy	Video
▪︎YouTube Channel name visible in the Ad ▪︎Max. headline: 15 characters ▪︎Max. long headline: 90 characters ▪︎Max. description: 70 characters (only this text is visible in Shorts placement) Certain level of inconsistency in how text is used for video ads across placements	▪︎Meets YouTube video requirements. ▪︎Video pre-uploaded on Youtube. ▪︎When a video is vertical it is labeled automatically as a Short. ▪︎Choose video and add Ad Copy.

Asset Library

How-to: Create Google Display Ads in the Asset Library

Release Notes - July 2024