Single-job campaigns are a valuable addition to existing platforms like Indeed or Monster. They are designed to achieve specific goals such as Employer Brand Awareness, Candidate Click, and Candidate Conversion. These campaigns effortlessly reach job seekers through various channels like Facebook and Instagram using XML and automated assets. They aim to save time and maximise candidate engagement, offering three key objectives: Candidate Click, Candidate Conversion, and Lead Form.
Campaign Creation Checklist
📝 Before starting to create your Single job campaigns, please complete the following:
✅ Import your data source. ✅ Upload your assets. ✅ Create your job list. |
Setup
Before we begin with the campaign setup, please make sure that you have created a job list for single-job campaigns. On how to create a job list for a single job campaign, please click here.
To create your campaign, click on "Create New" in the Campaigns tab.
Select the job list
Select the job list for a single job campaign that includes the jobs you want to promote.
Name Your Flow
Provide a name for your Job Flow. You will be able to find your job flow later under the Job Flows tab.
Name Your Campaign
Provide a descriptive and recognizable name for your campaign to help you identify and manage it easily. You can also use tags for company, job title, and reference number (recommended).
Choose Your Campaign Objective
Select "Candidate Click" if you aim to prompt interest from both active and inactive job seekers and maximize the clicks on your ads.
Select "Candidate Conversion" if you aim to capture candidates on your vacancy page.
❗ You need a Conversion ID to run a "Candidate Conversion" campaign.
❗ A tracking pixel must be placed on the vacancy page to track form submissions and gather conversion data.
Select "Lead Form” if you aim to gather leads from potential candidates matching a specific profile.
Select Your Runtime
Select the runtime in the days of your campaign.
Select Social Media Platforms
Choose the social media platforms on which you want to advertise your job vacancies and set a daily budget per channel. To complete this process, you need to check that your social page is connected to the account in the channel settings.
In this section, you will see:
Automated channels: They come with direct integration to ensure a smooth deployment.
Request other channels by clicking on it the section will expand by showing channels in pre-release that can be requested.
When you click on 'Click here', the following will open, and there, you can select which pre-released channels you want to request access to.
Once you submit it, our team will get a notification, and start working on activating those channels for you.
Automated deployment
Single Job campaigns can be deployed automatically based on matched profiles and linked assets. This streamlines the campaign creation process and eliminates the need for manual intervention. If you prefer more control, you can disable the automatic deployment feature, which will put your campaigns in the "To Approve" status*.
*"To Approve" is a draft status that allows you to review and deploy the campaign at a later stage.
Assets
Now you can set assets and variables that are automatically populated based on the job list and associated information. At this stage, you can preview the images and ad copy for your campaign. For more information on Assets, click here.
Set the Number of Single Image Ads
Determine the preferred number of single-image ads for your campaign.
Set the Number of Single Video Ads
Determine the preferred number of single-video ads for your campaign.
🔍 For more information regarding the feature of video assets and how to enable it, please contact our Support team at [email protected].
Select a Profile
Choose the needed profile to generate the images and ad copy variables.
Preview and deploy
Proceed to the preview and deploy stage, where you can review and verify the settings you have selected in the previous steps.
This page allows you to see how your ad will appear to potential candidates. Take the time to review all the details, such as campaign settings, landing page, and selected social media platforms. Make any necessary adjustments before deploying your single job campaign.
Automated deployment
If you opted for the "Automated deployment" feature, your campaign will be activated once you click on "Deploy".
Manual deployment
In case you did not select the "Automated deployment" feature, your campaign's status will change to "To Approve".
By clicking the three dots next to the campaign name you will be given different options for the campaign:
"Approve". This option will deploy the campaign.
❗The option "Approve" will appear ONLY IF there are NO missing items for a successful campaign deployment.
"Review and approve". This option will allow you to review and make changes in the campaign to then approve it.
"Delete". This option will delete the campaign.
Once you've completed these steps, you'll have a fully set up Single Job campaign ready to effectively advertise your job vacancies! 🎉