When candidates click on your job ad, the first step is to capture their attention and encourage them to show interest. The easier and more engaging the process, the better your chances of converting visitors into applicants.
With Wonderkind’s solution, we specialize in reaching both active and passive job seekers. This means your job ads get shown to a much larger audience, significantly increasing your reach. But if candidates land on a page that’s hard to navigate or time-consuming to use, you risk losing them.
The Problem with Non-Mobile-Friendly Pages
Imagine this:
A candidate lands on your page and sees a lengthy form asking for a resume and contact details.
They’re using their phone (like 93% of candidates do), and uploading a CV feels frustrating or impossible.
What happens next?
Many candidates will leave the page.
Passive candidates (who might be interested but not ready to commit) won’t bother applying.
Active job seekers might decide to "apply later"—and likely forget.
Tips to Optimize Your Landing Page for More Conversions
Make Your Page Mobile-Friendly
Since over 90% of candidates view your ads on their phones, your page must be optimized for mobile devices. Ensure it loads quickly and looks great on smaller screens.
Keep Text Short and Easy to Read
Use simple, clear language.
Structure your text with bullet points and bold important words to make it easy to scan.
Follow a Clear Structure
Start with a short introduction about the job.
Highlight what your company offers (e.g., benefits or perks).
Then describe the candidate profile you're looking for.
This structure works best to grab attention and persuade candidates to take action.
Simplify the Application Process
Don’t ask for resumes or long cover letters, especially on mobile. Instead, ask for basic information like name, contact details, and availability.
Include a quick apply button or allow candidates to use pre-filled profiles from platforms like LinkedIn.
To stay ahead, here are some of the latest trends in landing page optimization for recruitment:
Interactive Forms: Use short, step-by-step forms or chatbots that make the process feel interactive and less overwhelming.
Video Introductions: Add a brief video showcasing your company culture or team to build excitement and trust.
Social Proof: Highlight testimonials from employees or reviews about your workplace to boost credibility.
Personalization: Tailor the page based on the ad or platform the candidate clicked on, making it feel more relevant.
One-Click Apply: Offer options like applying through LinkedIn or a saved profile for faster submissions.
Visual Enhancements: Use high-quality images, icons, and clear CTAs to make your page more appealing.
No ideal landing page for your campaign?
Your dedicated Partner Success Manager is happy to advise you on tooling for (temporary) landing pages.
Always feel free to reach out to your dedicated Partner Success Manager for specific advice regarding the ideal landing page.