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How-to: Optimize your landing page for higher conversion rates
How-to: Optimize your landing page for higher conversion rates
Updated over a week ago

This guide provides tips and tricks to enhance your landing page's performance, ensuring it maintains the attention of potential candidates and encourages them to show interest in your job vacancies.

The importance of a mobile-friendly landing page

Why is it crucial to have a mobile-friendly landing page for your job vacancies?

When potential candidates click on your advertisements, it is essential to maintain their attention and trigger their interest. Having a mobile-friendly landing page is crucial because it ensures a smooth and engaging experience for candidates browsing on mobile devices, which make up a significant portion of our audience and increases candidate conversion.

How can reaching passive talent through a mobile-friendly landing page benefit your recruitment efforts?

Including passive talent in your campaign widens your reach to a larger pool of candidates. A mobile-friendly landing page makes it easier for passive candidates to engage with your vacancies, ultimately increasing your chances of conversions.

Tips for an effective landing page

  • keep the vacancy text short and concise

  • utilise bullet points and bold text for easy scanning

  • organize the content to attract potential candidates

  • simplify the application process for mobile users

By implementing these tips and tricks, you can optimize your landing page for higher conversion rates, engaging potential candidates effectively and ensuring a seamless application process on mobile devices.


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