The most important difference is that Single Job Campaigns is a boost product while Dynamic Job Campaigns is a performance product where the job with the lowest CPSA/CPA gets the most traffic.
Now let's discover how these two approaches diverge in terms of content variation, customization, scale and efficiency, personalization, dynamic updates, and targeting options.
Criteria | Single Job Campaigns | Dynamic Job Campaigns |
Content Selection | You can select the amount of ads and the content that is displayed. | Content is selected based on the assets that fit a profile; Wonderkind selects two images per job. |
Customization | Single campaigns are customizable and require manual creation and customization. | Dynamic ads are automated and dynamically generate personalized content for each viewer. |
Scale and Efficiency | Managing and optimizing single campaigns typically demands more time and effort. | Dynamic ads can scale more efficiently as content generation and optimization are automated. |
Dynamic Updates | New campaigns are created based on new jobs, with updates from dynamic tags using XML fields. | New jobs get updated in the campaigns whenever the data source is loaded in. |
Targeting Options | Uses demographic targeting (e.g., location) and limited interest targeting due to Meta's restrictions. | Uses demographic targeting with optimization based on behavioral signals received from Meta. |
Conclusion
The choice between Single Job Campaigns and Dynamic Job Campaigns depends on the desired level of manual customization, scale, efficiency, and targeting sophistication. Single Job Campaigns offer more control over ad content and customization but require more effort to manage, whereas Dynamic Job Campaigns leverage automation for efficient scaling and dynamic content personalization.