Let’s say you post a job for a marketing assistant. Instead of you deciding where the ad should appear, Advantage+ Placements puts it in Facebook feeds, Instagram Stories, and anywhere else people are likely to see it. If one spot is working better, Meta will show your ad there more often.
Advantage Placements on Meta (like Facebook and Instagram) are a simple way to let Meta do the hard work of deciding where your job ads should appear. Instead of you picking where the ads show up, Meta’s system automatically shows your job postings in the best spots to get you the most attention.
Why should you use Advantage+ Placements
Saves You Time:
You don’t need to figure out where your job ad should go. Meta handles it for you.
Reaches More People:
Your job ad can show up in lots of places, like Facebook feeds, Instagram Stories, and even other apps. This means more people can see it!
Spends Your Money Wisely:
Meta only spends your budget on the spots that work best, so you don’t waste money on ads that don’t get results.
Finds the Right Candidates:
The system makes sure your ad is shown to the people most likely to be interested in your job.
Improves Results Over Time:
Meta watches how well your ad is doing and moves it to better spots if needed.
Benefits of Using Advantage Placements:
More Job Applications: Because your ad reaches more people and the right ones, you get more responses.
Less Effort for You: Meta does the hard work of figuring out where to show the ad, so you don’t have to.
Better Use of Your Money: You’ll get better results without overspending.
Using Advantage Placements is like hiring a smart assistant to make sure your job ads are shown in all the best places. It’s easy, smart, and saves you time!
Understanding Advantage+ placements and Ad Optimisations
If you notice that an ad is cropped, it is likely that the Advantage+ Placements are turned on. Also called Meta’s Smart Ad Optimisations, this feature allows Meta to automatically adjust an ad’s format to fit different placements, devices, and users. This usually helps campaigns perform better, and we recommend that it be kept turned on.
However, Meta may crop or resize images and videos to match placement dimensions. This is common during the ‘learning phase’ when Meta’s AI tests what works best across placements.