Introduction
In today's data-driven marketing landscape, understanding campaign performance is crucial for decision-makers. Our new Dashboard tool offers a comprehensive overview of account activities and performance metrics, enabling partners to gauge the success of their campaigns and make informed adjustments.
Understanding Your Dashboard
The Dashboard is designed to provide a quick, holistic view of your marketing campaigns by displaying key metrics such as impressions, clicks, budget spent, and more. It also compares the most important metrics against established benchmarks to give you a clearer picture of your campaign's effectiveness. How to get there? Just go to you Account overview and click on the dashboard icon.
Features Overview
Marketing metrics
Impressions and Clicks: Track the reach and engagement of your campaigns.
Started Applications and Applications: Monitor how many prospects are moving through your funnel.
Active Jobs: See the number of active campaigns you're running.
Budget Spent: Keep an eye on your expenditure to ensure optimal budget allocation.
Candidate trends: Trends regarding candidate applications, started applications and leads.
Cost Metrics: Trends and benchmarks for cost-per-click (CPC), cost-per-lead (CPL), cost-per-start-apply (CPSA) and cost-per-application (CPA).
Navigating the Dashboard
Select a Date Range: Customize the data you see by selecting a specific timeframe.
Metrics review: Examine the number of candidates who saw your ads and track your spending within a selected timeframe.
View Candidate Trends: Analyze the trends in candidate applications over time.
Cost Metrics: Study your average cost-per-click (CPC), cost-per-lead (CPL), and cost-per-application (CPA) compared to our benchmarks.
Key Benefits
Benchmark Comparisons: Directly compare your campaign performance against industry standards.
Data-Driven Decisions: Use real-time data to make adjustments that improve campaign outcomes.
Strategic Insights: Quickly understand what's working and what needs adjustment without manual data analysis.
How to Use the Dashboard to Improve Campaigns
Analyze Trends: Identify which types of campaigns perform best by looking at data trends.
Benchmark Your Performance: Regularly benchmark your performance to identify areas for improvement.
Adjust Campaigns in Real-Time: Use the insights from the Dashboard to make quick adjustments to your campaigns, improving efficiency and effectiveness.
Conclusion
The Dashboard empowers you with the tools to not only understand but also enhance your campaign's performance through strategic, data-backed decisions. Start using the Dashboard today to transform your marketing strategy and achieve better results.
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