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Dynamic Job Campaigns
Dynamic Job Campaigns
Updated over a week ago

Dynamic Job Campaign is a powerful advertising solution designed to help companies efficiently promote their job openings to an audience. The jobs are dynamically displayed to relevant job candidates and the jobs where we can reach the lowest cost will receive the most budget. By utilizing the power of localization, it ensures that each candidate is exposed to job opportunities in their specific area.

What is the purpose of the Dynamic job campaigns?

The purpose of the Dynamic Job Campaign is to streamline and optimize the recruitment process for local job openings. It enables businesses to attract qualified candidates from the local community, increase local job applications, and efficiently fill their vacancies. This solution allows partners to leverage the effectiveness of dynamic ads while targeting their local talent pool.

What is the benefit of using Dynamic job campaigns?

Dynamic Job Campaigns offer several key benefits:

Campaign Optimization Through Performance Focus:

The biggest benefit of dynamic job campaigns is its focus on performance. Instead of evenly distributing your spending, it prioritizes jobs that provide the most value for your money, resulting in more traffic. Additionally, it helps identify which jobs are less popular for applicants.

Local targeting at scale:

Allows you to reach a highly targeted audience within your local area. By focusing on users who are geographically close to your job location, you can increase the chances of attracting candidates who are more likely to be interested and available for local positions.

Personalized Ad Content:

The ads dynamically showcase job openings based on the users' location and preferences, providing a personalized experience tailored to the local audience. This localized approach increases the relevance and effectiveness of your ads.

Cost-Effective Recruitment:

With its targeted approach, Dynamic Job Campaign for Vacancies optimizes your advertising budget by focusing on the audience most likely to convert. This ensures that your ad spend is used efficiently to maximize the recruitment outcomes.

Automate at Scale: With Dynamic Ads, you can create and manage individualized campaigns for a large number of job listings simultaneously. This automation saves time and resources while ensuring a consistent and targeted approach.

Objectives

The objective of using Dynamic Job Campaign is to attract qualified candidates, increase the number of job applications, efficiently fill job vacancies, and drive additional revenue for the company. It aims to streamline the recruitment process, reduce time-to-hire, find the best talent, and generate revenue through successful hires.

Increase in Job Applications:

The goal is to achieve a significant increase in the number of job applications received compared to traditional recruitment methods. KPI: Measure the percentage or absolute increase in job applications.

Cost-Effectiveness:

Evaluate the cost-effectiveness of using Dynamic Ads for Local Vacancies compared to other recruitment methods. Measure the cost per application or cost per hire for local positions. KPI: to achieve a lower cost per application or cost per hire, demonstrating the efficiency of the solution in reaching and attracting local talent.

Additional Revenue Generation:

The goal is to drive additional revenue for the company through successful hires made via Dynamic Ads. KPI: Track the revenue generated by new hires and compare it to the cost of recruitment, aiming for a positive return on investment.

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