What is Lead Form and what are some advantages and disadvantages of using it?
Lead Form is designed to help you generate and qualify leads by asking people to fill out a simple form. With the Meta Lead Form, candidates no longer have to fill in all the information that is required for most vacancy pages. Candidates are already logged into their Facebook or Instagram accounts, so most information is pre-filled.
Next to that, you are able to create custom questions for more quality candidates or a simple form for quantity candidates.
Finally, it is multi-usable; for recruitment or information days, or a subscription for more information about your company is also possible with Meta Lead Form.
Advantages
Get candidates via the Facebook page
Quick apply page
Blue-collar market
Possibility to add a language
Ability to create lead forms that simulate a job, when the job is not online or the landingspage content quality is bad
ATS connections possible via tracking parameters
Disadvantages
No connection with your ATS by default
Candidates need even quicker follow-up due to the low bar to applying
Lead form tips & tricks
Show the value of working at your company in the ads and why they should share their personal information with your business.
Keep your questions simple.
Ask as few questions as possible.
Ask relevant questions.
Reflect your Employer Brand in your ads.
Combine it with an Employer Brand campaign to get more leads.
Reply fast to your incoming candidates.
Don’t miss any incoming candidates by setting your notifications in your Facebook page manager.