Avoid using standard templates; create unique texts that reflect your company's tone of voice.

Clearly state the qualities of the ideal candidate, using common job titles for clarity.

Keep the texts concise and relevant, including a clear call-to-action to encourage candidates to apply.

Grab candidates' attention with a captivating first sentence.

Utilize all possible placements within the Facebook network (newsfeed, right column, Audience Network, and Messenger).

Adhere to character limit recommendations for different elements of the ad, considering the 'read more' section.

Highlight the job title, employer, and location in the headline to convey the ad's purpose effectively.

Place essential information in the text and headline as the link description may not always be shown.

Use bullet points with emojis to emphasize unique selling points (USPs) like unlimited vacation days, healthy lunches, and personal development plans. Be specific about the inspiring work environment and concrete "great benefits."

Leverage Instagram's focus on captivating content for effective recruitment marketing.

Limit the text to 125 characters (maximum 4000).

Mention the job title and location in the text, as Instagram offers limited opportunities for textual information.

Use hashtags strategically to enhance the completeness of the Instagram text.