Understanding how to interpret the results of your running campaign effectively.
Metric | Description |
Campaign Status | Indicates whether the campaign is in draft, active, or stopped status. "Draft" means planning phase, "active" means currently running, and "stopped" means halted. |
Interpreting Jobs | Understand the specific job openings advertised in your campaign to assess the performance of individual job ads. Evaluate the response and interest for each job. |
Budget Amount | Total allocated budget for the campaign, determining how much can be spent on advertising over the campaign's duration. |
Budget Type | Typically set as "daily," meaning there is a daily limit on how much can be spent on the campaign, influencing daily spending and campaign duration. |
Spend | Total budget used during the campaign, calculated by multiplying the total number of clicks by the cost per click (CPC). |
Impressions | Total number of times the ad has been shown to users. Indicates how frequently the ad has been displayed on various platforms and websites. |
Reach | Estimated number of unique users your campaign has reached. Focuses on distinct individuals exposed to your ads, providing insights into audience size and engagement. |
Clicks | Total number of times users clicked on your ad, leading them to the landing page or designated destination. Indicates user engagement and interest. |
Results | Total number of campaign objectives achieved based on specified goals (e.g., number of job applications received). |
Click-Through Rate (CTR) | Calculated by dividing the number of clicks by the number of ad impressions. Reflects the relevancy of your ad content to users. |
Cost per Mille (CPM) | Cost paid for 1,000 views or impressions of the ad. |
Cost per Click (CPC) | The price paid for each click leading to the landing page. |
Cost per Result (CPR) | Measures the cost associated with achieving specific campaign results, such as "Apply." Provides insights into the efficiency of your campaign in achieving its goals. |
Conclusion
By understanding and interpreting each campaign metric separately, you can effectively assess the performance of your running campaign. Regularly monitoring these metrics allows you to make informed adjustments to optimize your campaign's impact and overall success.