When creating a dynamic campaign, you will be asked to select between 'Start Apply' and 'Apply'. Read the difference between those options below, to help you make a better decision on your campaign approach.
🟠 Start Apply
The 'Start Apply' option, will begin measuring the applications when the user clicks on the 'Apply Now' button on the vacancy page.
This objective is ideal if you want to track and analyze user engagement from the moment they express interest and start the application process. By choosing 'Start Apply', you can gain valuable insights into user behavior, such as the number of users who begin the application process but do not complete it, allowing you to optimize your recruitment strategy accordingly.
This objective provides a comprehensive view of candidate interest and engagement, enabling you to make data-driven decisions and enhance your overall application experience.
🟠 Apply
When choosing the 'Apply' option on the campaign page, you are selecting a campaign objective that measures the completed applications for the vacancy.
This objective is suitable if you want to focus on measuring the number of completed applications and prioritize candidates who have successfully submitted their information. By selecting 'Apply', you can effectively track and evaluate the conversion rate from interested users to completed applications.
With the 'Apply' objective, you can assess the effectiveness of your recruitment efforts in attracting and converting qualified candidates, making it easier to refine your strategy and increase the likelihood of successful applicant outcomes.
Sometimes even though it’s possible to measure applies, you should still go for the 'Start apply' since the 'Apply' objective might be more pricey.