This document outlines the key creative specifications for running successful campaigns across Facebook, Instagram, and Google Display.
It includes detailed requirements for image, video, and copy formats to ensure your ads meet platform standards and maintain visual consistency.
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Image Ads
Parameter | Specification |
Dimensions | 1000 × 1000 px |
Aspect Ratio | 1:1 (Square) |
File Formats | .png, .jpg, .jpeg |
Maximum Size | 8 MB |
Best Practices
Use relevant, job-related visuals.
Always upload the highest resolution available.
Avoid using “fake” buttons or misleading design elements.
Video Ads
Parameter | Specification |
Minimum Width | 600 px |
Aspect Ratio | 1:1 (Square) or 9:16 (Vertical) |
File Format | .mp4 |
Maximum Size | 30 MB |
Duration | 3–60 seconds |
Best Practices
Use relevant, engaging, and on-brand video content.
Avoid excessive use of slow-motion effects.
Add subtitles where appropriate for accessibility.
Ad Copy
Element | Character Limit |
Message | 125 (up to 4000 max) |
Headline | 125 (up to 255 max) |
Link Description | 125 (up to 255 max) |
NOTE: Avoid overusing tags, as it may cause the ad to exceed platform character limits. |
Image Ads
Parameter | Specification |
Dimensions | 1000 × 1000 px |
Aspect Ratio | 1:1 (Square) |
File Formats | .png, .jpg, .jpeg |
Maximum Size | 8 MB |
Best Practices
Use visually strong, job-relevant imagery.
Maintain the highest image resolution for professional appeal.
Video Ads
Parameter | Specification |
Minimum Width | 600 px |
Aspect Ratio | 1:1 (Square) or 9:16 (Vertical) |
File Format | .mp4 |
Maximum Size | 30 MB |
Duration | 3–60 seconds |
Best Practices
Keep videos focused, brand-aligned, and relevant.
Avoid repetitive or slow-motion-heavy visuals.
Add subtitles for better reach and engagement.
Ad Copy
Element | Character Limit |
Message | 125 (up to 4000 max) |
Headline | 125 (up to 255 max) |
Link Description | 125 (up to 255 max) |
NOTE: Limit tags and hashtags to avoid character overflows. |
Google Display
Image Ads
Parameter | Specification |
Landscape Dimensions | 1200 × 628 px (minimum 600 × 324 px) |
Square Dimensions | 1200 × 1200 px (minimum 300 × 300 px) |
Aspect Ratio | 1:1 (Square) |
File Formats | .png, .jpg, .jpeg |
Maximum Size | 5 MB |
Best Practices
Upload both landscape and square variations.
Use crisp, high-resolution visuals to ensure clarity across placements.
Logo
Parameter | Specification |
Dimensions | 1200 × 1200 px (minimum 128 × 128 px) |
Aspect Ratio | 1:1 (Square) |
Best Practices
Always use a clean, high-resolution logo to maintain brand integrity.