Introducing Smart Ad Optimisation—an easy way to boost ad performance with minimal effort. You can now enable this feature directly in the job flow.
When Smart Ad Optimisation is turned on, our software uses AI to automatically adjust your creatives for better results. It optimises visuals and formats based on performance data and where the ad is shown—think vertical stories, square feed posts, or different social platforms.
How It Works
Smart Ad Optimisation applies AI-powered enhancements to the creatives you upload. These changes are based on placement format and historical ad performance to increase engagement and conversion.
Examples include:
Resizing and cropping for different aspect ratios.
Prioritising high-performing creatives.
Optimising text and visuals for clarity and focus
These enhancements are subtle but meaningful—designed to improve visibility without altering the core message of your ad.
You can turn Smart Ad Optimisation on or off in the job flow when creating or editing a campaign. It’s on by default, but you're free to disable it if you prefer full manual control.
The enhancements are not visible in the preview but are applied at the time of ad delivery.
Mention that the feature can be turned on/off during job flow creation and job flow editing. The edit will also be implemented on newly created campaigns in that job flow.
You still control your creative assets via the Asset Library.