We’ve launched Attribution Model Selection—giving you the flexibility to define how long a campaign should link a candidate’s application back to their initial ad click.
This is especially important in recruitment, where candidate behavior can vary significantly. Whether someone applies right away or returns a few days later, choosing the right attribution model ensures your campaigns track performance accurately—and campaigns exit the learning phase efficiently.
Why It Matters in Recruitment
Recruitment journeys aren’t always instant. Some candidates might click and apply within minutes, while others take time—thinking it over, switching devices, or completing their application later. Your attribution model helps the algorithms understand which ad click led to a conversion, and this influences everything from reported results to campaign optimization.
What are the options?
1 Day Click-Through
Choose this model if your internal hiring funnel only tracks conversions within 24 hours of a candidate clicking an ad. It’s a good fit if:
You want to closely match your internal ATS or tracking system.
Most of your candidates apply quickly, often on the same day.
You want to minimize the discrepancies between the reported conversions on the social and in your ATS for tight reporting accuracy.
However, be cautious: a shorter attribution window can limit the number of conversions your campaign receives—especially if candidates don’t apply immediately. Campaigns on average rely on 50+ conversions within a 7-day window to exit the learning phase and optimize performance. If your campaign doesn’t hit that threshold, results may suffer.
7 Day Click-Through (Recommended)
This is our default and most recommended setup. It’s ideal if:
Your applicants often take more than a day to complete the process.
Candidates switch devices (e.g., click on mobile, apply later on desktop) and come back later.
You're recruiting for harder-to-fill or passive roles where the decision to apply may take longer.
With 7-day attribution, your campaign has more opportunity to collect meaningful conversion data, helping the system optimize more effectively and deliver stronger results. It’s especially valuable if you're working with longer hiring funnels or want to ensure every relevant application is captured.
How to Use It
When setting up a campaign, you’ll now see the option to select your preferred attribution model. You can select this before campaign deployment, and not switch after deployment. If you need to switch the model then please create a new dynamic ads campaign and select the desired model.