This table provides an overview of the ad format requirements for running campaigns on Facebook, Instagram, and Google Display. It includes essential guidelines for images, videos, and text to maximize the impact of your advertising efforts.
Social Channel | Ad Type | Ad Creative Specs | Pointers |
| Image |
Dimensions 1000x1000 px
Ratio Square → 1:1
File Format .png
Size 8 MB (max.)
| 👉 Use relevant, job-related images.
👉 Opt for the highest resolution available.
👉 Avoid 'fake' buttons. |
| Video |
Dimensions Min. width: 600px
Ratio Square → 1:1 Vertical → 9:16
File Format .mp4
Size 30 MB (max.)
Length 3-60 seconds
| 👉 Use relevant, job-related videos.
👉 Avoid too many slow-motion videos.
👉 Use subtitles where needed. |
| Ad Copy |
Message 125 characters (max. 4000)
Headline 125 characters (max. 255)
Link Description 125 characters (max. 255)
| ❗️Excessive use of tags might exceed character limitations. |
| Image |
Dimensions 1000x1000 px
Ratio Square → 1:1
File Format .png
Size 8 MB (max.)
| 👉 Use relevant, job-related images.
👉 Opt for the highest resolution available. |
| Video |
Dimensions Min. width: 600 px
Ratio Square → 1:1 Vertical → 9:16
File Format .mp4
Size 30 MB (max.)
Length 3-60 seconds
| 👉 Use relevant, job-related videos.
👉 Avoid too many slow-motion videos.
👉 Use subtitles where needed. |
| Ad Copy |
Message 125 characters (max. 4000)
Headline 125 characters (max. 255)
Link Description 125 characters (max. 255)
| ❗️Excessive use of tags might exceed character limitations. |
| Image |
Dimensions Landscape: 1200 x 628 px (min. 600 x 324 px) Square: 1200 x 1200 px (min. 300 x 300 px)
Ratio Square → 1:1
File Format .png
Size 5 MB (max.)
| 👉 Opt for the highest resolution available.
👉 Upload both a landscape and a square image. |
| Logo |
Dimensions 1200 x 1200 px (min. 128 x 128 px)
Ratio Square: 1:1
| 👉 Opt for the highest resolution available. |
Facebook
Facebook
Facebook
Instagram
Instagram
Instagram
Google Display
Google Display