This table provides an overview of the ad format requirements for running campaigns on Facebook, Instagram, and Google Display. It includes essential guidelines for images, videos, and text to maximize the impact of your advertising efforts.
Platform | Ad Type | Pointers | Dimensions | File Size |
Image Ads | Use relevant, job-related images. Opt for the highest resolution available. Avoid 'fake' buttons. | Size: 1000 x 1000 pixels, Ratio: 1:1, File type: JPG/PNG | Dynamic ads: 8 MB, Single ads: 8 MB, Lead Form: 8 MB | |
Video Ads | Use relevant, job-related videos. Avoid too many slow-motion videos—subtitles where needed. | Ratio: Square 1:1 or Vertical 9:16, File type: MP4 only | Maximum 30 MB with a minimum width of 600 pixels, Video Length: 3-60 seconds | |
Text Requirements | Message: 125 characters* max 4000. Headline: 125 characters* max 255. Link description: 125 characters* max 255. | N/A | ❗️Excessive use of tags might exceed character limitations. | |
Image Ads | Use relevant, job-related images. Opt for the highest resolution available. | Size: 1000 x 1000 pixels, Ratio: 1:1, File type: JPG/PNG | Dynamic ads: 8 MB, Single ads: 8 MB, Lead Form: 8 MB | |
Video Ads | Use relevant, job-related videos. Avoid too many slow-motion videos—subtitles where needed. | Ratio: Square 1:1 or Vertical 9:16, File type: MP4 only | Maximum 30 MB with a minimum width of 600 pixels, Video Length: 3-60 seconds | |
Text Requirements | Message: 125 characters* max 4000. Headline: 125 characters* max 255. Link description: 125 characters* max 255. | N/A | ❗️Excessive use of tags might exceed character limitations. | |
Google Display | Image | Opt for the highest resolution available. Upload both a landscape and a square image. | Landscape: 1200 x 628, Ratio: 1.91:1; Square: 1200 x 1200, Ratio: 1:1 | Landscape: Min 600 x 314; Square: Min 300 x 300 |
Google Display | Logo | Opt for the highest resolution available. | Landscape: 1200 x 300, Ratio: 4:1; Square: 1200 x 1200, Ratio: 1:1 | Landscape: Min 512 x 128; Square: Min 128 x 128 |