Wonderkind's tracking pixels and analytics technologies may only be placed on a website visitor's browser after obtaining proper consent and providing adequate information about their use.
Understanding Your Compliance Obligations
When using Wonderkind's recruitment marketing platform, you must comply with applicable data protection laws and regulations. The ePrivacy Directive requires prior informed consent for storing or accessing information on a user's device.
Wonderkind helps you reach candidates through intelligent targeting across social media platforms and programmatic advertising. To optimize these campaigns and measure their effectiveness, Wonderkind uses tracking technologies that require your compliance with data privacy regulations.
Informing Your Website Visitors
Current regulations (including the ePrivacy Directive, the General Data Protection Regulation "GDPR", and applicable national laws) require that website visitors be adequately informed before consenting to Wonderkind's tracking technologies.
Your website must provide information through two layers:
First layer: Cookie consent notification (banner/pop-up)
Second layer: Detailed privacy/cookie policy
Cookie Consent Notification Example
Important: Wonderkind strongly advises reviewing any changes to your cookie consent notification and privacy statement with your legal advisors.
Your cookie consent notification should clearly state that your company and third parties (including Wonderkind) use cookies and similar tracking technologies. If you don't already have a notification in place, here's an example:
"[Your Company Name] uses functional, analytical, and tracking cookies and similar technologies, including those from third parties such as Wonderkind, to:
Show you relevant job opportunities and career-related content
Provide personalized advertisements, including on social media platforms
Deliver an optimal user experience on our website
Analyze and improve our services and recruitment campaigns
Our recruitment marketing, analytics, and social media partners have access to data about your use of our site. You can learn more about how we use cookies and control your preferences by clicking "Cookie Settings". For detailed information, please see our Privacy Statement.
By clicking "Accept", you consent to the use of these cookies and tracking technologies."
[Cookie Settings] [Accept]
NOTE: No rights can be derived from this example text. This is provided as guidance only. |
Updating Your Privacy/Cookie Statement
In addition to your cookie consent notification, your privacy or cookie policy must reference Wonderkind and explain how the platform works.
Recommended Privacy Statement Section
Add the following section to your privacy statement:
Recruitment Marketing and Candidate Attraction (Wonderkind)
We use Wonderkind's recruitment marketing platform to attract qualified candidates for our open positions. Wonderkind is a talent attraction technology company that helps us reach potential candidates across social media platforms and other digital channels through smart automation and targeted advertising.
How Wonderkind Works:
Wonderkind uses cookies and similar tracking technologies to understand visitor behavior on our careers site
This data helps us show relevant job advertisements to potential candidates on platforms like Meta (Facebook/Instagram), LinkedIn, TikTok, and other digital channels
The technology optimizes our recruitment campaigns to reach the right talent at the right time
Data Processing: For detailed information about how Wonderkind processes personal data and uses tracking technologies, please visit Wonderkind's Data Protection Privacy Policy at: https://www.wonderkind.com/data-protection-privacy-policy
Cookie Table Reference
If your website includes a cookie table, add the following entries for Wonderkind's tracking technologies:
Cookie Name | Provider | Purpose | Type | Expiry |
_wk_session | Wonderkind | Tracks user sessions on careers pages to optimize job advertisement targeting | Tracking / Marketing | 60 days |
_wk_visitor | Wonderkind | Identifies unique visitors to measure campaign effectiveness and prevent duplicate ad serving | Tracking / Marketing | 60 days |
_wk_source | Wonderkind | Records traffic source to attribute candidate applications to specific campaigns | Analytics / Marketing | 60 days |
NOTE: No rights can be derived from this example table. Cookie names and purposes should be verified with your Wonderkind implementation. |
Implementation Requirements
Key Compliance Principles
Consent Before Tracking: Wonderkind's tracking technologies must only activate after a visitor provides explicit consent
Clear Information: Visitors must understand what data is collected and why
Easy Opt-Out: Provide a simple way for visitors to withdraw consent
Documentation: Maintain records of consent as required by GDPR Article 7.1
Google Tag Manager (GTM) Implementation
If you use Google Tag Manager to deploy Wonderkind's tracking pixels:
Your Responsibility: Configure triggers to ensure Wonderkind tags only fire after consent is obtained
Wonderkind Support: Your onboarding manager can help you implement the Wonderkind tags in GTM
Limitation: Wonderkind cannot configure your consent management triggers—this must be handled by your team or consent management platform (CMP)
Best Practice: Use your CMP's built-in GTM integration to control when Wonderkind tags fire based on user consent preferences.
Frequently Asked Questions
1. Do I need to log visitor consent?
Yes. GDPR Article 7.1 requires that you be able to demonstrate that website visitors have consented to the processing of their personal data.
What to Record:
How consent was obtained
When consent was obtained
What information was provided to the visitor at the time
Which version of your privacy policy was in effect
Recommendation: The Dutch Authority for Consumers & Markets recommends maintaining consent logs that can serve as evidence in case of complaints or audits. Most modern Consent Management Platforms (CMPs) provide this functionality automatically.
2. What is the expiry period for Wonderkind's cookies?
Wonderkind's cookies expire after 60 days from the date they are set.
Website visitors can delete these cookies at any time through their browser settings. Additionally, if a visitor withdraws consent through your cookie settings, the cookies should be removed or cease functioning.
3. Is Google Tag Manager GDPR compliant?
Google Tag Manager itself is a neutral tool—compliance depends on how you configure it.
For GDPR Compliance with GTM:
Implement a Consent Management Platform that integrates with GTM
Configure triggers to ensure Wonderkind tags only fire after appropriate consent
Use GTM's built-in consent mode features (Google Consent Mode v2)
Test thoroughly to ensure no tracking occurs without consent
Your Wonderkind onboarding manager can assist with tag implementation, but cannot configure your consent triggers—this is your responsibility as the data controller.
4. What happens if I don't obtain proper consent?
Failure to obtain proper consent can result in:
Regulatory fines under GDPR (up to €20 million or 4% of annual global turnover)
Complaints from visitors or privacy advocacy groups
Reputational damage
Ineffective recruitment campaigns (as tracking data may be incomplete)
5. Do I need consent for all Wonderkind tracking?
Yes. Wonderkind's tracking technologies are used for marketing and analytics purposes, which require explicit consent under the ePrivacy Directive and GDPR. These are not "strictly necessary" cookies required to provide a service the user has requested.